Your PR-campaign seemed to be successful. You now have more visitors and regular readers. But you still struggle with your site ranking among search results. This can only mean that your SEO efforts may have failed you. But you can easily fix this with these 6 useful SEO tools you don’t even need to pay for.

SEO stands for Search Engine Optimization. In short, it can be described as a set of tools and techniques that are used to influence the site’s rankings on SERP – search engines results page. Thus it has everything to do with users’ requests on Google, Yandex or any other search system. A SEO-strategy takes wisely into account popular requests used to find specific information, product or a service and promotes the site with their help. A well-optimized site is a site with more traffic and a higher conversion.

So you want to know what link building, anchor text, header tags and internal optimization is? To learn how to properly use SEO technologies is not easy, but possible. Check out this step-by-step instruction and start learning. And remember, the SEO industry is constantly changing which means the sooner you start to learn it, the easier it will be for you.

Many SEO beginners fall victim to a common misconception that there must be some easy magical SEO tricks that will bring your website on top in no time. Alas, many of seemingly easy and effective techniques prove to be useless at best and harmful at worst. In this article we will address the most popular and at the same time the most useless SEO techniques.

The Internet seems to be full of articles, tutorials, posts, and tips on search engine optimization. Nevertheless it is still difficult for a beginner to know how to start their journey into the SEO industry especially when there are certain issues with the information on SEO on the Internet. First, much of it is now obsolete and will be of no use for a beginner. Second, many tips contradict each other and confuse a newbie. The truth is the most important skill is to learn how to learn.

We all want our websites to look their best for search engines. But as they say, no pain no gain. Before you ever get a chance to get on top, you need to do a lot of work on optimization of your website. But what does it entail? We present you 16 steps you need to take in order to improve your website. Our SEO checklist includes:

Google is crazy, am I right? Constant updates, millions of guidelines, unpredictability… But fortunately there’s still hope in life even for someone who works on a SEO strategy which is SEO analyzer tools. Let’s revise your tool box and see what you can add there in 2017.

The SEO community has been arguing about the decreasing position of links. James Murray, EMEA Product Marketing Manager at Microsoft Bing commented the latest situation with links in his recent interview with the Digital Marketing Blog "Impression". 

The study by Internet Marketing Ninjas shows that 25% - 30% of the results that are ranked on first and second Google pages do not receive clicks at all. The results of this research are based on an analysis of 20,000 queries. Over 64 million displays and 4 million clicks were received during this three-month period.

SEO expert Glenn Gabe shared screenshots of new reports which are available in the beta version of Google Search Console.