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What is a target audience? Definition and what it means for your business

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When it comes to promoting your business, it’s very important that you know what your target audience is and how to reach them. However it may seem that you must reach broader audiences and that focusing on specific groups of people is limiting, you have to be direct. Reaching directly these who are interested in your product or service will only bring you more profit. So when you decide what your message is, you need to understand who it is meant for.

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