Zexler's blog

6 elements of a successful B2B marketing strategy

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What company would not want to know the exact time their goods or services will be bought? To predict the exact time of the purchase it is impossible. However, there are certain periods of time when each person is open to receiving new information and actively reacts to it. The right message at the right time in the right place is exactly what will enhance your strategy of inbound marketing. A successful strategy in this case should consist of the following 6 elements:

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Create a name for your brand in 7 steps

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Creating a name for your brand requires a certain kind of magic. You have too much on stake: after all, the name is the first thing people learn about your business. There must be a perfect name out there. It resonates with consumers, makes you stand out among others on the market, is likely to survive after many years to come. And it takes you 10 steps to find it.

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Instagram for business: how do you make it work?

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Instagram is gaining popularity and is now a useful tool to approach your target audience covering a large number of users. But many people are still unsure how to use Instagram for business and if their business needs an account at all. Others wonder what they should publish and what they should not.

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LinkedIn Audience Network has launched

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LinkedIn has declared the launch of a new advertising network Audience Network that allows advertisers to show ads to users of social media on third-party sites and in applications.

LinkedIn had already initiated releases of Audience Network in 2008 and in 2015. The last one is a reworked version of the advertising network with a relying on mobile and native advertising. Now LinkedIn Audience Network gives advertisers more control and more extensive statistics.

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10 Best Tools for working with email-lists

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Email marketing is one of the most effective instruments of the Internet marketing for business. It is personalized act of sending commercial messages by email typically to a group of customers with their consent. Today email marketing is the strongest and most successful approaches in any business sphere.

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What is a target audience? Definition and what it means for your business

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When it comes to promoting your business, it’s very important that you know what your target audience is and how to reach them. However it may seem that you must reach broader audiences and that focusing on specific groups of people is limiting, you have to be direct. Reaching directly these who are interested in your product or service will only bring you more profit. So when you decide what your message is, you need to understand who it is meant for.

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What is a personal brand and how do you create yours?

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Gone are the times when only companies worked on branding. Although personal branding came into picture not so long ago soon there’ll possibly be not a single person who is not affected by this. Think about what people see when they type in your name on Google. Each and every of your social media accounts are already the elements of your personal brand. Sounds scary, but that’s what you get when you live in the era when even two years olds can leave digital footprints.

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Content marketing in 2017: 3 trends you should know about

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We already know what awaits us in 2017. We’ll see increased amounts of video content. Email marketing may start playing a bigger role than ever. The algorithms will keep on changing, and marketers will have to rely less on social networks. And we’ll be hearing even more about artificial intelligence technologies and virtual reality which are finding their niche in content marketing.

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Affiliate Marketing: How does it work?

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Affiliate marketing is one of the oldest ways and forms of online or offline marketing. Do you remember when you recommended your friend to buy a special product which you liked? And can you imagine that only after this recommendation if your friend will buy the product or just will come to the shop - you will get paid a commission?

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