A logo is one of the most important elements of your company’s branding. Basically it’s the face of the company. And while most people rely heavily on visual imagery, a good logo has all chances to capture their attention and make your company recognizable among others. This one feature will make you identifiable. Or not?
Is it that important?
Unfortunately not every logo is a good logo. A logo can easily make your business stand out among its direct competitors or do quite the opposite: leave your potential customers confused and dissatisfied.