We use the best methods which can help to make progress in optimization
- We study competitive websites and use keyword research to make a successful SEO plan
- On-site and off-site strategies for your business goals achievement
Do you have a project? Let’s do it together!
Attraction of many new customers to your website thanks to search engine optimization. A good way to have only target audience.
Development of an effective multilingual website
We created a marketing website in 3 languages
Just several days later after launching the hotel had the first orders
Creation of effective design
- We renewed a logo;
- We changed a header;
- We added a step-by-step motivational block.
The company began to attact more clients
A business proposal for website optimization
We have the most important aim that is to increase sales via the Internet. For this purpose it is necessary:
- Expand semantic core;
- Grow permanent link mass;
- Increase presence in social networks.
We develop your sales infrastructure every day. Our work is evident even while planning. What will positively change:
- A number of new effective pages on the website:
- The level of embedding of permanent link mass;
- Search engine traffic for every month.
Launch of website optimization
Collection of the whole semantic core
The first step is to gather the whole semantic core which can be used for searching for your potential clients. For this purpose we do the following:
- Collecting semantic core according to headliners (Zexler technology with the help of which we can collect queries from Wordstat, use tips etc.);
- Dividing queries into groups according to marketing features;
- Algorithmic cleaning cores from useless queries;
- Query filtration made by our analyst.
Specification documents for on-site infrastructure
If you have already had semantic core, it is necessary to make a structure (catalogue) with usable navigation and create a detailed specification document about web infrastructure development for copywriters. We provide you with the following:
- Catalogue structure development for the website;
- Forming specification document for copywriters (for categories in catalogues);
- Forming specification document for copywriters (for marketing articles);
- Creating specification document for rewriting of existing landing pages;
- Creating specification document for on-site interlinking pages.
The next step is to increase presence of your website on the Internet. It can be done on the basis of queries and planning structure.
- Making a list of anchors for every page which attracts clients;
- Description of targeting of platforms for placing reviews (according to topics, regions etc.);
- Forming of specification document for buying permanent link mass;
- Creation of specification document for active work in social media.
Creation of effective landing pages
- Presence check of the catalogue and its menu;
- Presence check of the material (e.g. useful articles, blogs, news) for effective pages with targeted actions and their menu;
- Communication with technical specialists of the website about getting of description about the catalogue and landing pages;
- If you don’t have such technologies, the Zexler team will develop, design and put such functions into your website.
Search engine optimization
Transfer from a former contractor without losses
As a rule, many companies use temporary links in the SEO marketing. That is why it is so important to catch them at first and then to use permanent ones increasing traffic. For this purpose we:
- Collect lists of indexed links from Webmaster of Yandex or Google;
- Analyze temporary and permanent links (according to Zexler technology);
- Create a support (temporary) campaign from the same websites on the exchange.
Improving off-site strategy
In order to attract clients constantly, it is necessary to increase presence of the website on the Internet:
- Buying permanent links for landing pages;
- Publication of reviews on the theme-based websites (plus targeted traffic);
- Posting in social networks: in comments, on users’ pages and in groups.
On-site infrastructure development
Development of on-site infrastructure for attraction of customers allows making your website satisfying for client’s demands and search engine’s ones too.
- Creation of effective pages (the catalogue of the website);
- Creation of landing pages ( the articles with targeted actions);
- Optimization (rewriting) of existing landing pages;
- Interlinking of landing pages on the website.
We sum up result of attraction of clients every week. This analysis contains:
- Dynamics of positions based on queries in Yandex.ru, Google.com and Mail.ru;
- Dynamics of traffic from search and plan or fact analysis;
- Links for your new landing pages.