Search Engine Marketing
Working with a professional SEO-team to increase traffic will attract much more visitors than Contextual Advertising alone.
- Website audit: we check internal and external site settings and SEO
- Permanents links building: trustworthy partners share links and your website rate grows
Do you have a project? Let’s do it together!
Attraction of a lot of new customers to your website thanks to search engine marketing. A good way to have only target audience.
Search Engine Marketing (SEM) helps to attract a lot of new customers
You have only target audience
Website analysis and forming a strategy
Web search queries analysis
Our team sums up the data about you and your competitors and prepares a comparative analysis.
- Articles quantity oriented to the queries;
- Quantity and quality of permanent links: reliability and trustworthy of anchors and donors;
- Income search traffic analysis;
- Competitive intelligence; we analyze your competitors (their position in the search, their queries).
Planning a strategy
A working plan: our team fills in the brief for search promotion and prepares an offer for you. The offer contains:
- Search traffic forecast (it will be included into the contract);
- Investments in landing pages creation;
- Forecast of permanent link building investment.
The contract for search promotion
After approval of a business proposal we will sign a Contract (NB: with traffic guaranteed performance). The Contract includes:
- Traffic statistics;
- Promotion pricing;
- New pages quantity (that will be added).
Hand over the project management to our team and enjoy your business prosperity
The first step: Detailed study of the topic and collecting semantic core
We study and sink into the theme of your business very deeply and then gather a detailed semantic core which clients will use to search for your company and products. For this purpose our team does the following:
- We collect headliners (e.g. online shops, catering etc.);
- We collect a semantic core according to headliners (we use Zexler technology which gather queries from various internet services like Wordstat, SERP, Full suggest + Related suggest);
- We divide the core into effective groups and prepare for creating your advertisement.
- We do the first phase of algorithmic core cleaning from useless queries (Zexler technology);
- Our analysts do the second phase of core cleaning with markers (Zexler technology).
Site structure requirements list
The semantic core should be catalogued for fluent navigation. Copywriters should receive a separate detailed task for content development.
- Site catalogue structure development;
- Make the task for copywriters of catalogue categories creation;
- Make the task for copywriters of selling articles writing;
- Make the task for copywriters of rewriting existing landing pages content;
- Make the task of internal pages linking.
Requirements list for website visibility on the Internet
Using the semantic core and web catalogue will improve your website visibility on the Internet. These steps will be taken:
- A list of natural anchors for each promoting page;
- Targeting website description (topics, regions, other metrics) for posting reviews and articles;
- Writing a requirements list for buying of permanent links;
- Writing a requirements list for social media activity.
Collection of a detailed
semantic core
which clients will use to search for your company
Excellent promotion in order to attract target audience and increase your sales
Preparation for making landing pages
Zexler team considers the practical approach to a creative issue. Before the start we always prefer to check accessibility and working capacity.
- We check availability of the catalogue and its display;
- We check availability of content (articles, blogs, news, photos) and place landing pages with targeted actions;
- We get the catalogue and landing pages usage instructions (administrator rights). If there is no administration panel or other technical services, we will develop and implement a Zexler solution for you.
Search promotion service: change your SEO partner without problems and data loss
As a rule, SEO companies use temporary links for promotion. That is why it is crucial to collect all these links at once and later replace them with permanent links (that will bring traffic increase and search position growth). What we do:
- We collect indexed links lists by the means of Yandex and Google webmaster services;
- We sort collected links to permanent and temporary ones (Zexler method);
- We create temporary campaign to support your existing temporary links (to the same websites or to the similar ones).
Improvement of website visibility on the Internet
It is necessary to use “white” and permanent methods to ensure the constant flow of clients.
- Buying permanent links for related landing pages;
- Posting reviews on the related sites (that will also increase the targeted traffic);
- Posting in social medias: commenting, posts on users’ pages and on groups pages.
Website structure improvement
Website structure improvement and SEO help you to bring traffic from search and increase usability.
- Creation of landing pages and a catalogue;
- Creation of landing pages with useful texts;
- Optimization and rewriting existing landing pages;
- Checking landing pages internal linking.
Reports
Weekly we sum up the SEO work results. The analysis contains:
- Queries positioning in Yandex.ru, Google.com and Mail.ru;
- Search traffic dynamics display (with comparative analysis of plan and result);
- List of internal links for new landing pages on your website.
