We conduct a complex of techniques for the best sales on the Internet.
- Professional approach for promotion your products and services.
- Convinient and effective methods with an increase in sales and growth in traffic.
SEO for your ecommerce website is the best way to promote your business
It will increase your indicators in traffic and in conversions
Search engine optimization for Free-duty.ru
- We used our Zexler technologies for attraction new clients;
- We worked every day using the most effective methods.
- Our team increased the number of visitors 2,5 times;
- We increased sales of this company and made its brand more recognizable.
Search engine optimization for ovamo.ru
- We kept 2490 possible usefull queries;
- We wrote 180 articles and 97 reviews.
- We attracted new clients and increased conversion.
- We moved it up in Yandex and Google.
The best offer for ecommerce SEO
We explore your business
At the first we immediately begin to study your business. This is a very important point before the launch of the SEO as it is necessary to take into account many factors: competition in your area, business themes, geo-location of the company, age and quality of the website.
It is crucial that your website fits the idea of the commercial business as much as possible and be concentrated for your products or services. If the website is not informative and does not have selling effects, we propose to make improvements. In this case after our analysis of the website (for free!) we propose you a commercial offer for the implementation of additional blocks and other useful components. To prepare effective SEO and development of your business:
- We understand what exactly you are selling (a certain product or service).
- We will find out whether you offer related services: delivery, installation or repair.
- We study your target audience: their interests and opportunities.
- We analyze the situation in the market in terms of competition and the demand for your services.
- We draw up a plan for further actions for SEO.
Commercial offer for ecommerce SEO
Based on the brief audit of your website and careful analysis our specialists will prepare for you an excellent commercial offer to promote your resource to the top positions of the search engines. We will reflect the following points:
- Number of selling pages that will be created by our developers.
- Forecast changes in the indicators on query.
- The level of investment in marketing channels and in the eternal reference mass.
- Planned monthly indicators on the level of investment in integrated promotion.
SEO development is a key feature for the website
Collecting a complete query kernel
First of all we collect a complete query kernel. It is necessary to understand the characteristics of the audience depending on the subject of the website. We focus on high-frequency and low-frequency queries. Low-frequency queries especially need to be used for young websites. They have a large share of traffic:
- Collecting the kernel of queries for headliners.
- Separation of queries on selling characteristics into groups.
- Algorithms for cleaning the kernel of “waste” requests.
- Keys are deleted by stop words.
- The implicit duplicates are removed.
- Filtering on the collected data.
- Manual filtering by our analyst.
Internal development of the website
The website should be maximally adapted to users’ search queries. This can be achieved by properly shaping its internal infrastructure. Work with the website should be convenient for the client, so we need to create a clear navigation system. The content should be structured on a query and meet all requirements.The development of the internal infrastructure includes:
Creation of selling pages. In order to increase traffic to the website it is necessary to fill it with useful and motivating information.
Formation of selling pages. Based on the queries we formulate a clear task for our copywriters who will compile informative and useful articles about your company. They will be written with usage of keywords in order to “pick up” the website in the search engine. Each article corresponds to a specific search query.
Rewriting active landing pages. Over time the information on the website ceases to be unique, so it needs periodic improvement. Our technical specialists will update and supplement the text content to prevent a decline in the rating indicators.
Re-linking internal landing pages on the website. It is carried out in order to increase the popularity of the website and the convenience of its use. We will link pages of your website with hyperlinks, thus both the relevance and weight of the pages will increase.
Website development and support
For the stable work of the website it is necessary constantly to develop your resource. Professional development and support of the website with Zexler will help you to perform full control of the website, eliminate any malfunctions and monitor the creation of conditions for attracting new customers.
We will work out key directions for improving the selling properties of the website in a compartment with its stable smooth operation. As a rule, special attention is paid to:
- Developing sales descriptions of goods or services.
- Reporting the real existence and seriousness of your company.
- Create step-by-step motivation to buy on each page.
- The development of the infrastructures for placing selling pages under search.
- Maintain high speed of website delivery, protection from malicious attacks.
- Preparation and updating of the necessary information: actions, news, general information.
Strengthening the position of external presence on the Internet
One of the most important indicators of effective advertising promotion is the number of users who regularly visit the website. There are several effective ways:
- Creation of an eternal linking mass on the corresponding selling pages. The role of links in the advertising campaign is enormous: the leading SEO indicators depend on them, which in turn are responsible for the promotion of the search query. The linking mass should be increased due to the formation of internal links, natural, free or purchased links.
- Creation of reviews on websites on the subjects + targeted traffic. It is known that the website consists of advertising content should meet the needs of users, be unique and informative. It is important to supplement the text with illustrations, graphs, tables so it becomes easier to perceive.
- Work with social networks. It is not necessary to be limited to one website - in more sources the company will be mentioned, the higher the probability of success. We will post information about you on popular social networks, on user pages and in community comments. This method is quite effective and is aimed at attracting a wide audience.
Quick results and clear interaction
Results of ecommerce SEO
We give clear and comprehensible results with SEO statistics for our clients. You will receive full information about achievements of your ecommerce SEO.
- High increase of position in search of Google, Bing and Yahoo.
- Increase of the traffic, first customers and orders after 2 weeks.
- Link building of created selling pages.
- Growth in conversions and sales of your ecommerce business.