Zexler's blog

That’s how you launch a Facebook retargeting campaign in 3 steps

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This one Internet marketing tool gained popularity in the US, but not many other countries dared to implement it in their online strategy. Retargeting is a great way to get back the clients that already visited your site and viewed your products, but left without taking an action. But they still are capable of making a purchase since they looked for something you offer in the first place.

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What you need to know about email marketing in 2017

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If you’re looking for a relatively cheap and effective way to approach your target audience, email marketing may be the right choice for you. The key to effective communication with your current and potential customers is the right structure of your emails. It’s not enough just to make up a letter and send it. In 2017 you need to be aware of every little detail that can directly influence the results of your email marketing campaign.

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What to do with bad reviews about your business on the Internet?

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Reviews are dangerous. They don’t have to be downright negative to damage your self-esteem and influence the profits of your business on the Internet. Sometimes even neutral comments can make a business seem untrustworthy for potential customers.

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How to start your business on Instagram?

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If you have already started your online or offline business you will definitely need to advertise and promote it visually. Instagram is a perfect platform where you can upload photos and videos, add descriptions, hashtags, communicate with your clients and get more followers.

Official Instagram statistics says that more than 600 million people use the application monthly. Most of the opinion leaders trust this platform and its content.

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SMM - the new king in social networks

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Social Media Marketing (SMM) can be cold as one of the most powerful and effective ways to promote your business. Shortly SMM is the process of attracting traffic or attention to a brand through the social media platforms.

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Competitive analysis before launching PPC without special services

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If you already have a website, be ready to edit its content. Advertising only leads to target traffic, and then the website begins to work. It should sell. 

Start with the basic things: key phrases

You need unique key phrases to create an advertising campaign better than competitors' ones. Competent selection of words is the core of your advertising. When you have selected the keywords on your topic, you will have to lower slightly the CTR to competitors : enter your queries in the search box of Google.

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Starting your business on the Internet: what problems you can face

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The next generation of users will use the Internet even more progressively, because it will get used to it since childhood.
Therefore, business on the Internet is very profitable now. At first, it seems that start it is not difficult but it is not so easy. It is very difficult to create a successful Internet business that will make a good profit. In terms of complexity, it does not differ from opening of an off-line business.

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11 secrets of successful Instagram marketing

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I have made a list of features which can give you an opportunity to promote your business in Instagram more effectively. It will help you to find new customers and increase your earnings.

Use “5/3/1” technique

A very easy but effective technique. Find a user, like his/her photos 5 times, leave comments to 3 pictures, subscribe to publications.

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Selling Articles: Secrets of Success

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Every product needs advertising. Demand depends on right presentation of the product. Advertising on TV, radio, magazines and other Mass Media do the same things: catching the audience and convincing it to choose your product. You can film a colorful marketing video, make a poster or a slogan. The Internet is a special sphere for it. Not only users take decisions here but also search engines do.

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