It is predicted that soon the traffic from mobile devices will take over the traffic from desktop version. But even now you can’t afford no having a mobile version of your site. It’s a mistake that will cost you traffic, customers and profit.
But still despite best intentions to optimize the site for all the devices people keep on making the same mistakes all over again. Let’s go through most common ones:
The content that just won’t download
Google isn’t happy about the use of mobile unfriendly formats. Images, videos and content may stop downloading due to many circumstances, that is actually very bad not only for users but also for mobile website. The most striking example is the use of flash objects on the page. It's frustrating and gives a poor user experience. An unsatisfied visitor isn’t likely to come back to your page.
Poor loading speed
The harsh reality is you have only several seconds to capture the attention of a visitor. And poor loading speed won’t help you with that. Actually facts speak for themselves: 45% of users want sites to take 2-3 seconds to download. And 40% of users leave the site if it loads for longer than 3 seconds. Yes, it’s that crucial to improve usability and reduce the time.
The 404 error that only comes up when the site is viewed from a mobile device
You need to make sure that your visitors will never experience such nonsense. No one wants to see a page with the 404 error. Most likely it will lead to them leaving your web page because it seems like it just doesn’t function. Still, neglecting 404 pages is a very common mistake that is capable of harming your search engine rankings in the perspective.
Adjusting your design to wrong screen sizes
There are many variations of screen sizes. But the truth is you don’t have to develop a separate version of the site for each of them. Be smart about it and use Google Analytics to figure out devices with which screen sizes are most widely used among your visitors. It’s very important that the mobile version fits the screen just right, and the owner of the device doesn’t have to scroll.
Too much text
The mobile version of your site doesn’t have to be overloaded with written content. If your page looks like it’s just a wall of text, it’s pretty bad and is likely to dissatisfy users. Too much text means practically unreadable text. You should wisely choose which parts of the text come up on the mobile version and how you can break the text with visuals and other features to keep your visitors interested.
Letting your visitors share the content on social media is free advertising. So it’s not smart at all to leave out Facebook, Twitter, or Google Plus buttons. A person should be able to give your content a like, copy a link, share it or send it to their friends. If we provide our visitors with the best experience, they should be able to talk about it which is in your better interests that they do so.