Your PR-campaign seemed to be successful. You now have more visitors and regular readers. But you still struggle with your site ranking among search results. This can only mean that your SEO efforts may have failed you. But you can easily fix this with these 6 useful SEO tools you don’t even need to pay for.

SEO stands for Search Engine Optimization. In short, it can be described as a set of tools and techniques that are used to influence the site’s rankings on SERP – search engines results page. Thus it has everything to do with users’ requests on Google, Yandex or any other search system. A SEO-strategy takes wisely into account popular requests used to find specific information, product or a service and promotes the site with their help. A well-optimized site is a site with more traffic and a higher conversion.

So you want to know what link building, anchor text, header tags and internal optimization is? To learn how to properly use SEO technologies is not easy, but possible. Check out this step-by-step instruction and start learning. And remember, the SEO industry is constantly changing which means the sooner you start to learn it, the easier it will be for you.

Many SEO beginners fall victim to a common misconception that there must be some easy magical SEO tricks that will bring your website on top in no time. Alas, many of seemingly easy and effective techniques prove to be useless at best and harmful at worst. In this article we will address the most popular and at the same time the most useless SEO techniques.

Every person that wants to promote their website asks themselves what factors –both on page and off page – exactly have the greatest influence on the position of the site among Google SERP. What is even more interesting is what factors will play a major role in the future? The team of the Moz SEO company published a study in which they revealed main factors that affect ranking. The study consists of two parts: an expert survey with more than 120 participants and a deep analysis of more than 14,000 requests.

It is now obvious to almost every online marketing expert, blogger, and business owner that SEO is extremely important. Some even would go as far as to say that it’s critical for the success of your business. The SEO industry is ever changing coming up with new tools for improving your strategy every time. What tools should you start using in 2017?

The Internet seems to be full of articles, tutorials, posts, and tips on search engine optimization. Nevertheless it is still difficult for a beginner to know how to start their journey into the SEO industry especially when there are certain issues with the information on SEO on the Internet. First, much of it is now obsolete and will be of no use for a beginner. Second, many tips contradict each other and confuse a newbie. The truth is the most important skill is to learn how to learn.

We all want our websites to look their best for search engines. But as they say, no pain no gain. Before you ever get a chance to get on top, you need to do a lot of work on optimization of your website. But what does it entail? We present you 16 steps you need to take in order to improve your website. Our SEO checklist includes:

For an ordinary SEO may be somewhat like rocket science. Business owners are no exception. Fortunately there are various SEO-companies and agencies that are ready to help you promote your business and improve your presence online. Still, many people have a very vague idea about what a truly successful SEO-campaign is. They have nothing left to do than blindly trust their SEO-expert and hope that everything will end up good. However it is crucial to be able to evaluate that you trust the right people and realize that the campaign may have some issues on time.

Gone are the days when you would start up a blog only to share your personal experiences and findings with a small group of people that would maybe only consist of your friends and random Internet acquaintances. Now a blog can be a powerful marketing tool you can use for your business, but the thing is not every business owner is aware of it. You could ask yourself what are the reasons you should jump on this bandwagon? Let’s get through five of them.