Useful articles

6 elements of a successful B2B marketing strategy

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What company would not want to know the exact time their goods or services will be bought? To predict the exact time of the purchase it is impossible. However, there are certain periods of time when each person is open to receiving new information and actively reacts to it. The right message at the right time in the right place is exactly what will enhance your strategy of inbound marketing. A successful strategy in this case should consist of the following 6 elements:

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5 reasons your website needs a blog

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Gone are the days when you would start up a blog only to share your personal experiences and findings with a small group of people that would maybe only consist of your friends and random Internet acquaintances. Now a blog can be a powerful marketing tool you can use for your business, but the thing is not every business owner is aware of it. You could ask yourself what are the reasons you should jump on this bandwagon? Let’s get through five of them.

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Create a name for your brand in 7 steps

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Creating a name for your brand requires a certain kind of magic. You have too much on stake: after all, the name is the first thing people learn about your business. There must be a perfect name out there. It resonates with consumers, makes you stand out among others on the market, is likely to survive after many years to come. And it takes you 10 steps to find it.

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Instagram for business: how do you make it work?

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Instagram is gaining popularity and is now a useful tool to approach your target audience covering a large number of users. But many people are still unsure how to use Instagram for business and if their business needs an account at all. Others wonder what they should publish and what they should not.

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10 Best Tools for working with email-lists

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Email marketing is one of the most effective instruments of the Internet marketing for business. It is personalized act of sending commercial messages by email typically to a group of customers with their consent. Today email marketing is the strongest and most successful approaches in any business sphere.

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What is a target audience? Definition and what it means for your business

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When it comes to promoting your business, it’s very important that you know what your target audience is and how to reach them. However it may seem that you must reach broader audiences and that focusing on specific groups of people is limiting, you have to be direct. Reaching directly these who are interested in your product or service will only bring you more profit. So when you decide what your message is, you need to understand who it is meant for.

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5 ways to start your web project

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If you hadn’t been living under a rock for the last decade you have already managed to understand that a computer, stable internet-connection and enthusiasm can get you as far as making money on the Internet – something that was seen as barely imaginable not a long time ago. Now with the same components stated above you can go further and start your own web-project. Your key to success is as old as time: finding something you like to do and what is needed at the same time. Let’s look at five ways to start your web project:

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What is a personal brand and how do you create yours?

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Gone are the times when only companies worked on branding. Although personal branding came into picture not so long ago soon there’ll possibly be not a single person who is not affected by this. Think about what people see when they type in your name on Google. Each and every of your social media accounts are already the elements of your personal brand. Sounds scary, but that’s what you get when you live in the era when even two years olds can leave digital footprints.

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Content marketing in 2017: 3 trends you should know about

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We already know what awaits us in 2017. We’ll see increased amounts of video content. Email marketing may start playing a bigger role than ever. The algorithms will keep on changing, and marketers will have to rely less on social networks. And we’ll be hearing even more about artificial intelligence technologies and virtual reality which are finding their niche in content marketing.

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