Gone are the days when you would start up a blog only to share your personal experiences and findings with a small group of people that would maybe only consist of your friends and random Internet acquaintances. Now a blog can be a powerful marketing tool you can use for your business, but the thing is not every business owner is aware of it. You could ask yourself what are the reasons you should jump on this bandwagon? Let’s get through five of them.
If you really care about your website, you know how important a role high quality written content plays in online promotion. By starting up a blog you create additional content that is just right for stuffing with target keywords which in effect can positively affect your site rankings. Moreover if you offer your visitors good content that is not stolen from any other source, readable, and contains useful information, search engines may use it as a criterion for giving you higher positions among search results.
Sharing your expertise
How do you get your visitors to trust you? You show them that you really know things you sell or services you offer. Many people who look for a product or service feel at sea and are not very sure how to solve their problem. But if they come to your website and find tips on their issues, read a FAQ section, and see how you handle cases like theirs, which can all be displayed on your blog, they are likely to choose you.
3. Building your target audience
A blog on the website can be used as a tool to attract and retain audiences, and establish contact with customers. If you regularly publish interesting content, the visitors are likely to return to the site to read something interesting. Over time they are becoming more and more loyal; and that’s how you build your target audience. Make sure you keep things interesting and let something personal in: a funny video on how to use a product, a success story, an anecdote. And if you have a comment section, your visitors can feel that they are a part of a community.
4. Inbound marketing
The concept of the inbound marketing can be broken down into three steps: bringing visitors to the landing page of the web site; converting them into customers or registered users; analyzing the results. The thing is aggressive advertising doesn’t seem to work anymore. But high quality content that is hopefully your blog, reviews on products, guest articles, and lists of tips are likely to be better received by your target audience than if you go with ‘in-your-face’ tactic.
5. The viral effect
Provided that you publish really interesting content, your growing audience will lead to the viral effect of published materials. Users tend to share articles they like or find helpful with their friends via messengers or social media. One viral publication can attract hundreds of new visitors to the website which increases your chances to convert them into customers.