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5 free SEO tools you need for your optimization strategy

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Your PR-campaign seemed to be successful. You now have more visitors and regular readers. But you still struggle with your site ranking among search results. This can only mean that your SEO efforts may have failed you. But you can easily fix this with these 6 useful SEO tools you don’t even need to pay for.

  1. Google Adwords

Google Adwords is the leader among keyword planners on the Internet. It enables you to create keywords lists, analyze your site’s positions among search results and plan promotion campaigns. The market price for the semantic core creation is somewhere around $15-50. This is the money you can spare with Google Adwords that has a very simple interface, gives you instructions and is accessible in various languages.

  1. Keyword Tool

Keyword Tool is a free tool for analyzing keywords. It applies the method of substitution of additional characters to your request and generates something that actually interests your potential visitors. To get the information you need, do not even need to register. Just enter a keyword in the section you need — Google, YouTube, Bing or App Store, and get the result. There is also a professional version of this service with enhanced functionality. Its cost varies from $50 to $90 depending on the selected tariff plan.

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3. Siteliner

Siteliner is a free service for comprehensive SEO analysis of all pages of your website. All you need to do is enter the URL of your website and click on the "Go" button. What makes this service so special is that it goes through each and every page of your website, detects duplicated pages, and analyzes the correctness of the XML Sitemap file. As a result you get a comprehensive detailed report.

4. Copyscape

Copyscape is a free SEO tool to analyze each page of your website individually and identify unofficial copies of pages on the Internet. This service will be useful for those site owners who are faced with the problem of content theft and want to get a report on it. You can also use the free service for placing a banner that will warn potential thieves about the Copyscape protection of your content. This banner does not guarantee you absolute protection, but may deter those who steal you content. They will know that the site owner regularly checks the pages of the website and can file a complaint to Google or Yandex.

5. Google Tools

If you add your website to the Google’s Webmaster tools service, you will get a set of SEO tools that will allow you to analyze the position of your site in search results, monitor key words, correct HTML code, statistics and its downloading speed down to details. This way you can fix your problems on time and not get penalties from search engines. For a detailed analysis of your website use Google Analytics.

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