SEO stands for Search Engine Optimization. In short, it can be described as a set of tools and techniques that are used to influence the site’s rankings on SERP – search engines results page. Thus it has everything to do with users’ requests on Google, Yandex or any other search system. A SEO-strategy takes wisely into account popular requests used to find specific information, product or a service and promotes the site with their help. A well-optimized site is a site with more traffic and a higher conversion.
SEO may come off as very complicated for a newbie. Here are 5 things everyone needs to now at the beginning of their journey into the world of SEO.
High quality content
Search engines use various criteria to figure out if a web page deserves to get on top. One of the criteria is high quality content which means that ideally all written materials on your web site need to be unique, relevant, informative, and not overstuffed with keywords. Plagiarizing is a major faux-pas.
If you want your text to appear among SERP, you need to use keywords that users type in while looking for something on the web. Before writing content for your web site you need to make up a semantic core of keywords and key phrases that will be seen by search engines. There are keywords with high, medium, and low level of competition. You should use words of each category to raise your chances to get on top.
3. Optimizing outside the website
For search engines a popular trustable site is one that has many links on outer sources. The Internet provides you with a variety of site catalogues on specific topics. Placing links on partner sites is also a good idea. There are also ways of promotions you need to pay for which include context advertising, ads on social media, and banners. Speaking of social media never underestimate the power of like and share buttons. Let people talk about your website.
4. Responsive design
SEO for dummies also tackles the subject of mobile traffic. It is estimated that now 25% of traffic comes from mobile devices. It’s trend that you shouldn’t ignore. No one wants their visitors to come to the site and leave it unsatisfied because the site is not compatible with their smart phone or tablet. Design that lets your site function and look its best on any device is one of the most crucial parts of SEO strategy.
5. Site navigation
Attracting visitors to your website is not an end-all be-all of SEO. You want them to stay, be satisfied with their user experience on your source and come for more. A proper navigation system can enable that. You may have a very clear idea of what and where you can find on your site. But once you look at your site through an average user’s eyes, you’ll be able to see everything that needs changes.