LinkedIn has declared the launch of a new advertising network Audience Network that allows advertisers to show ads to users of social media on third-party sites and in applications.
LinkedIn had already initiated releases of Audience Network in 2008 and in 2015. The last one is a reworked version of the advertising network with a relying on mobile and native advertising. Now LinkedIn Audience Network gives advertisers more control and more extensive statistics.
According to LinkedIn researchers, 6000 advertisers took part in beta testing of the new advertising network. They observed a growth in the numbers of unique displays by 3-13% and unique clicks - up to 80%.