So you want to know what link building, anchor text, header tags and internal optimization is? To learn how to properly use SEO technologies is not easy, but possible. Check out this step-by-step instruction and start learning. And remember, the SEO industry is constantly changing which means the sooner you start to learn it, the easier it will be for you.
Read up on it
The way you study SEO in theory depends on how much time and money you have at your disposal. If you have plenty of it, enrolling into a SEO course may be a good idea. But most likely, you are reading this article because you want to learn search engine optimization techniques on your own in your spare time. Then the first thing you need to do is to find reliable sources of information for beginners. We recommend the following sources:
- "Beginner’s guide to SEO" by SEOMoz;
- "Learning SEO" by SEO Book;
- "How to use search engine optimization" Bruce Clay.
Any of the above sources will give you a clear understanding of the basic principles of search engine optimization and will teach basic techniques of promoting your website in search engines. Once you get comfortable with it, look for more advanced tutorials that will allow you to bring your skills to the next level.
Practice what you learnt
Like with any other things there’s a big difference between what you learn in theory and what you have to do when working on a real case. It is best if you have your own website where you can test different SEO techniques and to assess their impact on search ranking and traffic. Your website doesn’t have to be very complex or commercial-oriented; and you won’t spend much money on it; probably around $100. This web site will help you understand how the various techniques of SEO work in practice which in turn will allow you to better understand the principles of SEO as a whole.
3. Find a mentor
Of course the creation of a five-page website to practice SEO techniques is not the same as optimization of a huge commercial resource. In the SEO industry the difference between professionals and beginners is huge and immediately noticeable. That’s why you will need an experienced mentor. Finding one can be difficult, as the real experts are usually too busy with their own projects. Try to test the waters on the discussion forums and resources.
4. Join a community
If you already found a mentor, try to find a community of SEO professionals in your area that regularly organizes professional meetings. If there are several communities, try to choose the one that best fits your professional level, interests and skills. Or, if you can't find any community, why not create your own? Services like Meetup.com make it easy to organize the community and to promote them among a broader user audience.
5. Keep up with changes
And finally, you need to be constantly aware of the latest innovations and trends in the SEO industry. Therefore, you should regularly devote time to reading news on the SEO industry. You can track individual sites like Search Engine Journal or SEOMoz, and you can view resources like SEO or page Inbound.org involved in the compilation of actual news from all the significant sites of the industry.