Instagram began testing the advertisements in the Stories section and in the Canvas format that was first launched on Facebook in 2016.
Canvas can include played in-line videos and full-screen, pictures carrousels and panoramic images which users will be able to swipe. As marked an Instagram representative, the company was concentrated on transferring business importance to advertisers. Canvas suggests a smooth increase of the full screen usage in order to help marketers to present products.
Now the new format is available only to a limited number of brands that buy advertising through the Instagram API.