In the beginning of 2017 Google AdWords launched a new program “Added by AdWords”. The system automatically added ads to advertiser accounts, and participants of the program did not control this procedure.
Now Google initiated a beta test which took into account all the disadvantages identified in the first test. As in the previous test the system will take into account factors including the content of ads, extensions and landing pages in order to determine which content of advertising is better for the ROI.
The new test will have more notifications, and advertisers will get them every time a new ad option is created in the account. Moreover, advertisers will be given 14 days to review the proposed ads before they will be launched.