Bing’s Dynamic Search Ads can be used by all advertisers in USA. Its testing process has started from the last year.

These advertisements allow advertisers to make and create advertisement units which are based on the website content. It is very easy in a usage – when you are writing an advertisement copy, Bing creates the headline and chooses the best and the most appropriate landing page which based on the query. Bing uses machine learning algorithms to combine suitable pages with appropriate searches.

Advertisers can choose for targeting specific website pages, all pages or pages with special features. Dynamic Search Ads can be implemented from the Bing Ads website interface, API, or imported from Google AdWords.