The study by Internet Marketing Ninjas shows that 25% - 30% of the results that are ranked on first and second Google pages do not receive clicks at all. The results of this research are based on an analysis of 20,000 queries. Over 64 million displays and 4 million clicks were received during this three-month period.
Position № 1 is just over 21%. Position № 2 is about 10,7%. Position № 3 – 7,6%. And positions № 4-8 are from 4,7 to 1,7%. In this way, 1 out of 3 or 1 out of 4 search sessions pass without any clicks. Analysts of Internet Marketing Ninjas consider that this is due to the prevalence of blocks for the distribution of the Knowledge Network and Rich Cards.
During the analysis researches explore that the search results according to branded queries in the top of the Search Engine Results Page (SERP) has a higher click-through rate (CTR). For branded queries the first 3 positions are the most significant as the study shows that 99% of all transitions for such queries are on the 3 positions of the top.